06/04/2017 · général

The new ‘Like a walk in the Park’ brand identity and the new store concept which Brantano (FNG Group) presented last fall, will be rolled out to a total number of 100 stores over a 2-year period. This February and March 30 Brantano-stores have already been renovated with Projection as lighting partner. The next wave of make-overs is planned for this summer.
The new concept refers to the park as a gathering place for people from all layers of society where there’s a place for each one. In the new stores this idea is reflected in the use of a central path with seats that leads to the back and three clothing departments (women, men and kids) that are added to the footwear collection.